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Press and media

For journalists, podcast hosts and event organisers. Everything on this page can be quoted or lifted as it stands.

Contact David Maxwell at info@yourspinstate.com.

Spin State in one line

Spin State runs leadership programmes and sets up AI for owner-led businesses in Northern Ireland and Ireland.

David Maxwell, short bio

David Maxwell is the founder of Spin State and the author of The Inner Path of Leadership. Over 25 years he has founded and grown five businesses, raised £12 million in investment, grants and debt, and was IoD Director of the Year 2022. He works with business owners on their AI and on how they lead once the hours are back. He lives in Northern Ireland with his family.

Figures you can quote

  • 22,402 hours of work for 1,056 hours of David's own time. That is what David's AI set-up delivered in the 22 weeks from 22 May to 22 October 2026, about 21 hours of work for each hour he put in.

  • How it was measured: 1,021 working sessions were logged over the 154 days. Four independent readers priced each session against one written brief, saying how many hours the same work would take a capable person. The middle of the four figures was taken for each session. David's own time is counted at seven hours for every day with a session.

  • The range: the readers differ, so the figure carries a band of plus or minus 39%, from 13,648 to 31,156 hours.

What David speaks about

  • The owner as the bottleneck, and how a business gets its owner's time back.

  • Setting up AI in an owner-led business, shown on screen from his own.

  • Leading under pressure, and why leadership is more than a skill problem.

The book and the white paper

The Inner Path of Leadership: Reflections for Purposeful Growth, by David Maxwell, published by Rowanvale Books.

The People & Business Paradox, a free white paper.

Events

  • Capacity 2027, with Seamus Fox. Titanic Hotel Belfast, Sunday 21 February 2027.

  • Spin State Live, a series of recorded conversations with leaders and thinkers.

The tools

The Leadership Indicator and the Capacity Indicator are free to take.

Photos and the logo

Ask at info@yourspinstate.com and they will come by return.

Find Spin State

Company details

Spin State Limited, registered in Northern Ireland, company number NI702477. Registered office, 50 Stranmillis Embankment, Belfast BT9 5FL.